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Competitive StrengthsHyatt Gold Passport

The Hyatt Gold Passport program is designed to be the preferred loyalty program in the industry by delivering a superior level of service, recognition and customer experience to our most loyal and valuable guests. Through sophisticated analytics and modeling of guest visits and preferences, Hyatt has created a valuable niche in the hospitality loyalty marketplace.

To engage loyal customers, Hyatt Gold Passport communications is driven by historical transaction data with the goal of increasing customer value with the right messages delivered through the right channels.