HYATT.COM
Electronic distribution channels are a key contributor to Hyatt's total reservations. As the Internet increasingly becomes the preferred point of purchase for consumers, Hyatt has aligned its operations to support these constantly evolving distribution channels.
As one of the most important interactions a guest may have with our brand, Hyatt.com is at the center of Hyatt’s worldwide sales and marketing efforts. We continually work to optimize the marketing effectiveness, brand experience and booking efficiency of our website in order to ultimately facilitate the online purchase process and drive revenue. We have created dedicated teams that focus on the functionality, architecture, design and content of the site, as well as on driving site traffic via integrated marketing communications (e.g., search engine optimization and marketing, social media, viral marketing, email programs and distributed content). Our Business Intelligence unit employs sophisticated analytics to increase digital marketing efficiencies and enhance our e-commerce performance.