Revenue Management
Hyatt uses a state-of-the-art revenue management system to provide centralized direction for pricing, distribution strategy and staff development. Revenue management, however, is more than a computer system. It is an integrated set of business processes that bring together people and technology, with the goal of understanding the market, anticipating consumer behavior and responding quickly to maximize revenue opportunities.
There are five regional directors of revenue management who support the revenue managers and revenue maximization process. The regional directors are aligned primarily by product type, including large convention, resorts and business.